Develop our brand workshop

The short introduction about the contemporary practices and how we arrived there

- Fordism

Assembly line

 Since 1960, people started to chase after the values like Authenticity, individuality, meaning, self expression, human condition, etc..

- Postfordism

In the companies staffs only produced the concepts and the way to promote their brands and products sitting in their offices. The real production is being fulfilled in China n Taiwan etc., which makes the products really cheap.

  Neo liberalism (Neoliberal capitalism)

Art practices today：Co-independent

E.G. Bernadette Corporation, Shanzhai Biennial

VIDEO: EXTREME CAPITALISM

MY PRODUCTS ARE THE INFORMATION I GENERATED

INCORPORATING MY IDENTITY

I BREAK DOWN EVERY ASPECT OF MYSELF AS A HUMAN AND COLLECT MY OWN INFORMATION AND MAKE MYSELF TRANSPARENT

Brainstorm Workshop

Every business needs a mission statement and u already have one.

Turn it into a work cloud

Mainstream

Everyone wants to become different, together.

Mass Indie

Isolation

Normcore: a unisex fashion trend characterized by unpretentious, average-looking clothing.

Seeming like a clone

Aestheticized uniqueness of the mainstream

Infinite flexibility, situational, adaptable, non-deterministic, post-aspirational, empathy over tolerance

Authenticity and liquidity: I can do whatever I want whenever wherever expressing my true desire.

5 things which I believe belong to mainstream, 5 things not.

For me what is cool is stay objective and rational and calm. Take our life as a long experience.

Something that is mainstream in one cultural contet may be not in another one.

Flawsome Workshop

http://trendwatching.com/cn/trends/flawsome/

HUMAN BRANDS

TRANSPARENCY TRIUMPH

Learn the golden rules of self disclosure

BE A REAL PERSON with flaws and emotions instead of a PSed dollg

Identifying the flawsome pics on celebrities

Lena Headey

Ideal homes

Moodboard Workshop

A mood board is a type of collage consisting of images, text, and samples of objects in a composition.

Learn how to stage your homes for maximum productivity

Design a mood board for a certain kind of person. Build inspiration from your workcloud, cool memes and make it flawsome.

To show the characteristics of the owner of the house

https://uk.pinterest.com/camberwell3091/home/

A cat/ Wunderzimmer with weird collections / Equipments for scientific researches / Plants / An copy of an artwork by Klimt

Quantified self

测量

self actualized, self measurement and analysis of personal metries

Productivity (value producing): “self-management”

Self = business

Everything has become a project

Self-surveillance

Distillation Workshop

Evaluate, focus and optimize

Identify the immaterial qualities which make up your personal brand fill in the brand identity prism supplied

One of my directions: 

cozy scenes about daily life

complicated narratives in telling stories and thoughts