Develop our brand workshop

The short introduction about the contemporary practices and how we arrived there

- Fordism

Assembly line

 Since 1960, people started to chase after the values like Authenticity, individuality, meaning, self expression, human condition, etc..

- Postfordism

In the companies staffs only produced the concepts and the way to promote their brands and products sitting in their offices. The real production is being fulfilled in China n Taiwan etc., which makes the products really cheap.

  Neo liberalism (Neoliberal capitalism)

Art practices today：Co-independent

E.G. Bernadette Corporation, Shanzhai Biennial

VIDEO: EXTREME CAPITALISM

MY PRODUCTS ARE THE INFORMATION I GENERATED

INCORPORATING MY IDENTITY

I BREAK DOWN EVERY ASPECT OF MYSELF AS A HUMAN AND COLLECT MY OWN INFORMATION AND MAKE MYSELF TRANSPARENT

Brainstorm Workshop

Every business needs a mission statement and u already have one.

Turn it into a work cloud

Mainstream

Everyone wants to become different, together.

Mass Indie

Isolation

Normcore: a unisex fashion trend characterized by unpretentious, average-looking clothing.

Seeming like a clone

Aestheticized uniqueness of the mainstream

Infinite flexibility, situational, adaptable, non-deterministic, post-aspirational, empathy over tolerance

Authenticity and liquidity: I can do whatever I want whenever wherever expressing my true desire.

5 things which I believe belong to mainstream, 5 things not.

For me what is cool is stay objective and rational and calm. Take our life as a long experience.

Something that is mainstream in one cultural contet may be not in another one.

Flawsome Workshop

http://trendwatching.com/cn/trends/flawsome/

HUMAN BRANDS

TRANSPARENCY TRIUMPH

Learn the golden rules of self disclosure

BE A REAL PERSON with flaws and emotions instead of a PSed dollg

Identifying the flawsome pics on celebrities

Lena Headey

Ideal homes

Moodboard Workshop

A mood board is a type of collage consisting of images, text, and samples of objects in a composition.

Learn how to stage your homes for maximum productivity

Design a mood board for a certain kind of person. Build inspiration from your workcloud, cool memes and make it flawsome.

To show the characteristics of the owner of the house

https://uk.pinterest.com/camberwell3091/home/

A cat/ Wunderzimmer with weird collections / Equipments for scientific researches / Plants / An copy of an artwork by Klimt

Quantified self

测量

self actualized, self measurement and analysis of personal metries

Productivity (value producing): “self-management”

Self = business

Everything has become a project

Self-surveillance

Distillation Workshop

Evaluate, focus and optimize

Identify the immaterial qualities which make up your personal brand fill in the brand identity prism supplied

One of my directions: 

cozy scenes about daily life

complicated narratives in telling stories and thoughts

Lecture about Lumino City Game Design!

Game Design

Lumino City

http://www.luminocitygame.com/

http://www.stateofplaygames.com/work/lumino-city/

A Glance at Interesting Procedures of Designing a Game

-       Starting drafts of the whole city (world settings and scene settings)

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-       Making the model

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The idea must be prove beforewards. Ideas cannot be changed after modelmaking.

-       Filmng the model

Every scene needs bespoke treatment beforewards. They couldn’t change anything after filming it.

- Make moving scenes with selected tracks

-       Character design

All the shape and all the possible actions it may make should be set in advance.

They made the characters of a tangent papering.

And recorded the actions with Motion Tracking

The Gatehouse

The logo was made of LED lights.

They needed to reduce the scope when making models and enlarge the scope when filming them.

-       Interactive Design with film

Some Techniques referred to in modelmaking and filming:

Laser cutting

Metal work

Stop Motion with motion control cameras

Motion Tracking

Papering

Wood cutting

Game design can be related to many techniques we studied based on a college workshop. This challenged my knowledge about the boundaries of practices a illustrator can engage in. One of my main directions will be about world setting design and fulfillment of visualization through 3D modelmaking.

WOOD CUTTING WORKSHOP

Woodcutting induction

We can make bowls or cylinders here

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Fix the cylinder to the equipment using the lever.

Make the supporter as close to the work as possible

Pay attention to the strengths and the angle when using the tool

Lasercutting workshop

Laser cutting induction

Can cut some small pieces.

 

 Vacuum Former

 Can form the shape on a plastic paper

Laser cutting

 

Use Illustrator to produce images for lasercutting for continuous line without pixels. Or we need to victorize the image.

Need make a plan before make these kinds of 3d objects.